Our hand-picked team is raising the bar for paid media performance. Four15’s marketers are shaped by a unique training program and an approach that emphasizes critical thinking and mastery of platform algorithms. From our co-founders to our most recent hires, we’re ready to outwork the competition to grow our clients.
Paid Media Coordinator
I am data-driven and focused on staying true and human in every campaign I work on. Whether I am working in paid search ads or hosting friends at my home for dinner, I like to focus on how the end user perceives and experiences everything. I always want to give the best experience possible.
When I’m not working on brand positioning or writing ad copy, I am baking cookies, reading Tim Ferris books, going to Disneyland, and looking for the best eats throughout Southern California.
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Account Manager
Marcus enjoys pushing himself to his physical and mental limits. A second-degree black belt in a Hawaiian martial arts called Kajukenbo, Marcus has studied Kajukenbo since he was a child where he developed a deep foundation of kindness and discipline. Having fought in amateur MMA fights, he brings the same work ethics to internet marketing, where he began in affiliate marketing. Marcus previously worked at MGM Resorts International, where he was part of the digital team. There, he led a team of integrated media buyers spanning multiple digital channels.
Marcus fell in love with pay-per-click marketing after realizing how scientific one can analyze the customers’ journey online and how it translates into measurable outputs. When Marcus isn’t deep in Excel sheets, he can be found working on his classic Toyota drift car.
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Co-Founder
Borja has managed and grown numerous affiliate, email, display, retargeting, and social programs over his 21-year career. Borja was the Director of Performance Marketing for Exponential Interactive where he oversaw the performance display marketing division for the company’s premium brand, Tribal Fusion. There, he chartered ongoing relationships with Tribal Fusion’s premier direct-response clients like Netflix, IAC/interActiveCorp, Google, and Verizon. Previously, he spent eight years with Commission Junction as a member of the high-growth sales organization, catering to the world’s largest buyers, agencies, and advertisers.
Borja is originally from the East Coast, where he graduated with a B.A. in International Relations from Boston University.
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Account Manager
Jenny graduated from UC Berkeley with a B.A. in Environmental Economics. She started her marketing career writing content for an early-stage startup in Silicon Valley before working in marketing operations and affiliate marketing for tech companies in San Francisco. She now works at Four15 Digital helping clients with their SEM campaigns.
Jenny was raised in southern California and resides in the East Bay. During her free time she enjoys traveling, cooking, wine tasting, cultural festivals, and films.
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Director of Creative Services
John loves starting up new projects and training teams. His work reflects the complete cycle of digital marketing development from the initial planning stages to copywriting, designing, and full-stack coding for large scale online marketing campaigns. He enjoys helping early-stage teams grow from the ground up and has been involved with the creative direction of over a billion dollars in ad spending.
A few of his areas of technical expertise include web and mobile UX design, HTML, CSS, the Adobe Creative Suite, WordPress, PHP, JavaScript, and many CRM and analytics platforms. He has a healthy amount of experience running ad campaigns and landing page split tests with Google Ads, Facebook, Twitter and more.
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Account Manager
Keenan graduated from San Diego State University with a B.A. in Marketing where he also played Division 1 soccer. Keenan brings his attention to detail and work-ethic from the soccer field into each and every account.
Prior to Four15 Digital Keenan worked for an affiliate marketing company where he generated $250,000 of revenue in one month through Google and Facebook ads. Keenan is certified in Google Search, Shopping, Video, Display, and Mobile, and was recently certified as a Facebook blueprint buyer. He’s used his SEM knowledge to optimize businesses of all sizes – whether it’s B2B, B2C, or a non-profit – Keenan has the skillset.
In his free time, Keenan enjoys playing with his dog Karver, going on hikes, and hanging out with friends.
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Co-Founder
Mike has a diverse background in the internet business, most of his time having been spent in online advertising. He has appeared in major SEM publications including Search Engine Land, Search Engine Journal, Certified Knowledge, and more. Mike is a change agent and is constantly helping companies grow and innovate beyond normal standards.
Mike has extensive experience managing SEM teams, affiliate groups, and product managers. He has worked with a range of high-net-worth clients and global influencers including Facebook, Rocket Lawyer, MidwayUSA, FitBit, Dropcam (now Nest Cam), and dozens more. He has managed over $250 million in online ad spend.
Before moving to the Silicon Valley in 2008, Mike was a high school math teacher after graduating with a B.A. degree in Mathematics in 3 years.
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Content Manager
Monica’s love for writing began in high school when her mom forced her to sign up for a journalism class to improve her college admissions applications. Now she has over 10 years of professional experience enthusiastically producing content for a variety of industries and companies.
Monica graduated with a B.A. in Politics from UC Santa Cruz, which she used to enter the fast-paced arena of California politics, serving candidates and incumbents alike by drafting campaign marketing material and action plans to pitch to potential investors. Soon after, she took her experience writing for candidates to transition into the less volatile world of corporate marketing. She began at a medical marketing firm, then moved into the finance industry, before ultimately branching off on her own to freelance for a variety of industries and businesses.
When she’s not at work, Monica enjoys reading, going on adventures with her girlfriend, and bringing their two dogs along for the ride any time they are able.
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Director of Client Services
Throughout his career, Stephen has helped companies of all sizes grow their digital advertising channels. He has built and managed display, social, retargeting, and paid search programs for numerous clients, from startups to Fortune 1000 brands.
Stephen graduated with a B.A. in International Business and Marketing with a co-major in Japanese Studies from the Rochester Institute of Technology. He started his marketing career at a small Paid Search startup before working in-house with companies throughout the Bay Area. Before joining Four15 Digital Stephen was the head of Global SEM & Remarketing operations at one of the top five life sciences companies in the world.
Stephen is an avid fan of UX and Conversion Optimization. He enjoys traveling with his family, green tech, the great outdoors, and golf.
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Operations Manager
Teri’s professional experience spans both operations and human resources, including startups and nonprofits, where she served in the human resources management, operations management, and client specialist field. She holds a B.S. in Communications, Marketing and Sales from University of Phoenix, and looks forward to the completion of her MBA in January 2020.
At Four15 Digital, Teri handles all our operations, heading up our HR, and upholding the company’s culture as we continue to grow.
Teri is a proponent of work-life balance! One of her passions is creating an environment that enables employees to achieve work-life balance in motivating and gratifying ways.
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Optimization Manager
Tam graduated from California State University, Long Beach with B.A. degree in Studio Art with intent to become a graphic designer. Not long after graduation, he found himself in the digital marketing space in a dual role between design and marketing at a packaging company. As he continued to develop his professional career, so too did his passion for search marketing. In his pursuit to become one of the best in this space, he became a part of the team at Four15 Digital.
When he’s able to step away from the computer and relax, Tam enjoys cooking, fishing, and camping. Beyond that, he’s always ready to try something new!
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Optimization Manager
Born and raised in the San Francisco Bay Area, Tim had an inherent curiosity for the melting pot of culture and innovation all around him. He set out to extend the frontiers of science at UC Berkeley where he analyzed molecular dynamic simulations of Alzheimer’s disease proteins. Upon completing a B.S. in Chemical Biology, he explored behavioral therapy in kids diagnosed on the Autism spectrum.
Tim continued mastering his lab technique a prominent Bay Area biotech company where he got involved with their SEM efforts and also volunteered teaching at local classrooms. He developed a keen interest for big data, its analysis, and its relation to consumer behavior.
In his free time, Tim enjoys playing with his pit bull, reading, and driving along the coast. He currently serves on the Board of Managers for the YMCA of the East Bay.
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